Mallory Anderson

Leading User Research and UX Strategy
for products and services.

13+ years of UX experience

8 years in User Researcher, 5+ years in Design
MS in Information, specializing in HCI *GO BLUE! | BA in Advertising *GO GREEN!

  • Experience with enterprise. Ability to work at scale, build and manage stakeholder relationships, summarize insights for multiple audiences, and learn new domains quickly.
  • Dedicated to promoting efficiency. Skilled at collaborating with teams and vendors to establish and improve Research/Design Ops. Experience use OKRs to achieve goals.
  • Team oriented. Adept at providing mentorship, training on Research and Design Thinking, contributing to inclusive work environments, and leading with gratitude.

I contribute to product/service teams by bringing a user-centered approach to the decision making process.

  • Plan research roadmaps to prioritize research delivery across multiple workstreams.
  • Define strategy through qualitative and quantitative research methods.
  • Evaluate user experiences at macro and micro levels.
  • Ideate design solutions with collaborators and end users.

Contributing within and beyond my organizations by performing the work, then telling the story.

Qualitative research participants engaged in interviews, activities, and usability evaulations to steer projects based on user insights.

Research reports summarizing quant and qual studies presented to product teams and executive stakeholders.

Speaking engagements to audiences in and outside the UX field, at a variety of locations (including virtual) throughout my career.

Forms of industry recognition awarded to teams I've worked on; including 3 design awards, 1 patent, and 1 publication.

My Process

Leading teams to deliver user-centered solutions

Align on scope

The most impactful project teams align around goals. Together, they set KPIs to measure against before ideating on a solution.

  • Stakeholder interviews
  • Research rollups
  • Quantitative analysis
  • Design Thinking workshop
  • Assumption/Impact grid
  • Customer visit

Discovery

Learn about users and the domain through primary and secondary research to inform upcoming design decisions. Involving the team helps transfer knowledge gained during discovery.

  • Interviews, focus groups, surveys
  • Contextual inquiry, diary studies
  • Journey mapping, workflow modeling
  • Behavioral analytics
  • Heuristic evaluations
  • Competitor reviews
  • Card sorting, concept testing, prioritization studies

Design exploration

Focus ideation around a need and not a solution. Users should be engaged throughout the iterative design process. Design exploration can inspire new research questions and inform deeper discovery research.

  • Participatory design sessions
  • Sketching, storyboarding
  • IA modeling
  • Wireframing, prototyping
  • RITE, usability testing

Measure impact

Plan how to evaluate what is shipped when the team is first setting target KPIs. Measuring the impact of the team’s work will inform next steps and present the full picture to executive stakeholders.

  • Benchmarking studies
  • Behavioral analytics
  • Quantitative analysis
  • SUS, NPS

Nice to virtually meet you!

I appreciate you taking the time to visit and would love to continue a conversation.

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